VIDEO
2023Ad Minuman
Bikin air mineral keliatan kayak wine mahal.
YEAR · 2023ROLE · Editor + ColoristCLIENT · AquaX (dummy)STACK · Premiere Pro, After Effects, DaVinci Resolve
§01//MASALAH
Apa yang perlu dipecahin.
Brief: bikin air mineral lokal keliatan premium. Budget 1/10 dari brand besar. Reference-nya iklan Evian & Voss. Target audiens: anak muda urban yang ga mau minum air tape.
CLIENT: AQUAX (DUMMY)
§02//SOLUSI
Gimana Rafmay tackle.
01
Treatment: cinematic macro shots — gelembung, embun di botol, light bokeh. Pakai stock footage library + grade 100% sendiri biar koheren.
02
Sound design pakai library SFX: ice crackle, water pour, subtle bass drop. 60% feel video itu dari audio.
03
Pacing lambat (slow cinema) tapi cutting-nya tight. Tiap shot 3-5 detik, ga ada shot yang > 6 detik. Bikin orang ga bisa skip.
§03//HASIL
Nggak cuma vibe — ada angkanya.
92%
Completion rate
3.4x
Brand recall
47K
Viral share
§04//GALLERY
Bukti visual.
§05//STACK
Tools yang dipake.
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